About
I, Robert Purzadeh, founder and designer of Puro was born in 1989 in Germany. After graduating as a graphic designer in 2011 I decided to extend my design knowledge to a third dimension. I achieved this goal with a diploma in industrial design at the University of Applied Science - Faculty for Design, Darmstadt (Germany) in 2017.
Before setting up my own office in 2020, I worked as a project manager in various companies.
Studio views.
“My goal is to create objects that satisfy on all levels of perception.”
Puro is a studio for industrial design and art with a focus on the development of furniture, lightings and objects. My design process is build on both logic and emotion. With the unity of these characteristics I create functional and aesthetic objects that can achieve a satisfaction of the user on many levels of perception.
The development of each project is based on a combination of meticulous research and experimental processes. With digital and analog manufacturing expertise I bring together traditional crafts with modern technologies.
